Stractos: from strategy to action.
A consultancy that promises to turn plans into execution. The name and the brand had to say that before any presentation.
The challenge
The consulting market is full of blue, serious, identical brands. Stractos wanted to be perceived as sophisticated, with one clear point of difference: people who make things happen, not just people who recommend.
The solution
The name was born from the fusion of strategy and action, and the tagline “Strategy to Action” closes the thought. In the wordmark, the diagonal cut through the letters represents exactly that passage from one state to another. High-contrast serif type, a neutral palette and minimal applications, so the brand looks right on the glass façade and in the report footer.
Result. An identity that feels like it has always existed, and sells the company's proposition in a single word.