Fermenta Móvel: traveling science that makes you want a taste.
A science outreach project that travels to schools, fairs and squares teaching the science of fermentation. The brand had to fit on a banner, a kombucha jar and a lecture slide.
The challenge
Talk about microbiology without looking like a lab. The audience ranges from children to artisan producers, and the tone had to be curious and welcoming, like a kitchen, not a classroom.
The solution
A handwritten wordmark with the “f” and the “m” embracing, a seal with the formula (f)m, and gradient color circles that recall cultures growing in petri dishes. A single-line illustration system (breads, jars, bowls) the team can freely combine at each new stop of the journey.
Result. A brand that assembles and disassembles like the project itself. From the banner on the gate to the sticker on the jar, everything is recognizable.