Five stages, each with defined deliverables and a decision point with you. That's how the brand arrives at the end the way it was conceived, and on the agreed schedule.
Before any sketch, we dive into your business. We talk to those who decide, those who sell and, when it makes sense, those who buy. We map competitors and the context the brand will live in.
1 to 2 weeksWe turn what we learned into decisions: where the brand stands, what it promises, how it speaks and what sets it apart. It's the document that guides everything else, and that you approve before we move on.
1 to 2 weeksWith the strategy approved, we design. Name, logo, colors, typography, graphic language and the first real-world applications. We present directions with arguments, not just pretty pictures.
2 to 4 weeksWe fine-tune the details with you. We test the brand at small sizes, on tricky backgrounds and on the materials it will use most. Nothing leaves here without working in practice.
1 to 2 weeksYou receive all files organized and a brand guide any supplier can understand. And we stay close through the first applications, to make sure the brand is born right.
OngoingBetween 6 and 10 weeks, depending on scope. Naming and packaging add stages. We agree on the schedule before starting.
Yes. Most projects are remote: we've created brands operating in 6 countries. Video meetings, deliverables organized in the cloud.
A fixed budget per scope, no surprise overtime. Paid in installments per stage. Send the brief through the form and we'll reply with a proposal.
No. Naming is one of our services. If you don't have a name yet, we start there, with trademark and domain viability checks.