Creation and strategy at the same table.
We're a design studio in São Paulo. Since 2014, we've helped businesses build brands that people recognize, remember and choose.
12 years moving brands.
Raris was born from a nagging question: why do so many beautiful brands not work? The answer we found was simple: they were designed without strategy.
In 2014, Rafaela Risse, advertiser, and Renan Melo, business strategist, decided to build a studio where both things happen together. Creation and strategy at the same table, from day one to the last.
Since then it's been over 300 projects in 6 countries, for coffee shops, law firms, industries, festivals, pet shops and startups. Different industries, one same starting question: what does this brand need to say, and to whom?
Our purpose remains the same: to develop projects that don't just add value, but create authentic connections between brands and people.
Years creating brands with strategy, since 2014.
Projects delivered, from startups to established brands.
Countries where brands created here are in operation.
Four principles we don't negotiate.
Strategy before aesthetics
Every visual decision answers a business decision. Never the other way around.
A real partnership
You talk directly to the people who create. No layers, no broken telephone.
Consistency at every touchpoint
From the business card to the app, the brand is one, and everyone recognizes it.
Permanent curiosity
Every industry has its own logic. We study yours before proposing anything.