Officina: bakery, bar and restaurant in a single brand.
Three operations under one roof (bakery in the morning, restaurant at noon, bar at night) and one challenge: make it all feel like one place.
The challenge
The space changed personality three times a day, but the customer was the same neighborhood. The brand had to be flexible enough to fit the 8am croissant and the 10pm cocktail, without becoming two brands.
The solution
We created a name that evokes the workshop, the making by hand, and a color system that shifts with the hour: terracotta, olive green and petrol blue, always with the same bread symbol. An elegant serif for the wordmark and a circular seal that runs across every application, from mugs to uniforms.
Result. A brand you recognize from afar and that adapts up close. The mugs became an object of desire: the first batch sold out in two weeks.