Festival Fronteiras: an app for thinking together.
A festival of ideas with dozens of thinkers, stages and simultaneous talks. The audience needed a simple way to choose where to be, and to miss nothing.
The challenge
A dense schedule, tickets with three access levels and a vibrant identity that had to work on a small screen without wearing people out. All of that with the user standing, mid-event, on a weak signal.
The solution
We designed the app around one question: “what's happening right now, near me?”. A home screen with filters by activity type, speaker cards with duotone portraits in the festival palette, and a two-screen purchase flow. The identity's gradients became a functional color system: each track has its own.
Result. A product that carries the festival's energy without sacrificing usability: any talk in three taps, and members-only content as the conversion argument.